I have just published a new, free video: Why Cluster and Segment Data? It introduces the important concept of the clustering technique, by focusing on the key use of this method.

If you are new to the subject, make sure to learn about segmentation and clustering, as those are the workhorses of advanced analytics. This new video is part of our growing series on data mining—we will publish another brand new tutorial in the next week or two, and there is already more than 7 hours of learning available for you, right now.