This 1-hour-20-minute video discusses the entire lifecycle of a Data Mining Model. You will learn how to build models and mining structures, starting by creating a Data Source and Data Source View, how to train it with your data, and how to view the results. Most importantly, you will also understand how to verify a model's validity, by applying tests of accuracy, reliability, and usefulness. You will understand, and you will also see being used, such key veriﬁcation techniques as: a Lift Chart, Proﬁt Chart, Classiﬁcation Matrix, and Cross Validation. Finally, you will see how to predict unknown outcomes using your model. Not only will you hear in-depth explanations, but you will also see 11 live demos, showing you all the aspects of working with Data Mining Models, including using SQL Server Data Tools (SSDT), and Microsoft Excel, for predicting (scoring) sales to future, potential customers, based on their demographic characteristics, and their shopping habits, just discovered using a Decision Tree, and a simple mining model.